Short definitions for terms used across services, solutions, and the blog. Agents can also fetch glossary.md.
- AI agent
- A model plus tools, memory, and a goal — it can take actions (book, update CRM, chase a lead), not only answer questions.
- AI chatbot
- Conversational AI that answers from your content or FAQs. Becomes an agent when wired to tools and workflows.
- AI voice agent / receptionist
- Phone or voice channel that answers, qualifies, and books (or routes) callers, often after hours.
- RAG (retrieval-augmented generation)
- Answering from your docs, prices, and SOPs with retrieval and citations, instead of relying only on model memory.
- Ops Automation Audit
- Free self-serve checklist on this site that scores lead and ops handling and estimates hours leaking per month. Take the audit.
- Speed-to-lead
- How fast a business replies after an inquiry. Minutes matter; automation usually wins versus manual inbox delay.
- MCP (Model Context Protocol)
- A way to connect AI tools to real systems and data with structured tool interfaces.
- GHL (GoHighLevel)
- CRM / marketing OS often used for local service businesses; a common integration target for chat and voice.
- n8n
- Open workflow automation used to connect CRMs, messaging, calendars, and AI steps without a full custom backend.
- Fixed-scope build
- Delivery priced as a written scope and fee — not open-ended hourly. Quotes are shared on contact. See pricing.md.