AI Calling System
AI-powered outbound voice campaign platform
- Status
- In progress
- Role
- Full-stack developer
- Source
- Private
Overview
A campaign platform for AI-driven outbound calling. Each campaign gets its own Vapi assistant with its own knowledge base, dispatch rules, and follow-up logic, so a recruitment campaign and a renewals campaign never share a script.
Everything a call produces — transcript, recording, structured outcome, warm-lead flag, booked meeting — lands against the lead record, so the dashboard reports on outcomes rather than on call volume.
The problem
Voice AI demos are easy and voice AI operations are not. The hard part starts after the first call: who gets retried, when, with what context, and how does a human find out that a lead is worth calling back personally.
Off-the-shelf dialers treat every call as a fire-and-forget event. Without campaign-scoped context and callback state, the same lead gets called twice with a cold opening and the business looks careless.
What was built
- Per-campaign Vapi assistants with multi-file knowledge base uploads, so each campaign answers from its own source material.
- Outbound dispatch that passes lead context into the call, plus callback scheduling with retry logic for no-answers and soft declines.
- A single Vapi webhook endpoint that drives the whole state machine — transcripts, recordings, structured outcomes, and warm-lead tracking.
- A live ops dashboard with campaign analytics, plus daily KPI reports exportable to PDF.
- Meeting booking integration so a successful call ends in a calendar entry rather than a note.
Laravel
PHP
MySQL
Twilio